If you doubted it, you better believe it now. The global digital video forecast by eMarketer is real. This is more than common for those using social media and YouTube is taking the lead. With the day to day increase in internet use globally, mobile video viewing has taken over many sectors.
Over 2.5billion viewers online are nowadays using their mobile phones to view and stream videos and the number keeps growing at a high rate.
The analysis from government agencies, research firms, media and ad buyers shows that a third of people online use YouTube which is the 2nd largest search engine after google. Your phone is now more of a communication gadget but also a handheld shopping center. The smartphone is said to be influencing over 60% of online purchases whereby android and apple devices are the top most used in this millennial era.
Mobile video viewing is currently growing at more than 100% annually on YouTube. Mostly viewed forms of online video content are Comedy, News and Music. This digital mobile video trend will soon be dominating the online searched content beating text and others combined.