The Power of Streaming in the Creative Industry

Online streaming solution is rapidly boosting the creative industry through the current technological advancement. In this sense, artistes and their fans continue to embrace innovative solutions for creative production and consumption. Streaming is a new form of technology being adapted by players in the creative field.
Technology is driving the revolution with over 4billion global users of smartphones as of 2018. This is set to keep growing thereby boosting artistic revenues on the global arena. Reports show that streaming has become a primary revenue driver in the music and film sectors.
The once popular digital music downloads are now playing second fiddle to online streaming. Over 100million people are currently subscribed to streaming services due to its undisputed advantage over other forms. Though African countries are yet to fully adopt online streaming, the new form is growing day by day. The USA is one of the countries where streaming is highly embraced thus boosting revenues in the creative industry.
The rise of many independent artistes is also a product of streaming and thus many groups and companies are now joining the creative industry. An example is Google which currently runs music distribution through the United Masters.
As technology advancement accounts for the rapid development in the creative industry, the level of its implementation by players in the field will determine who owns the crown. Due to the already rapid competition in streaming, all artistes are expected to pull up their socks, think big on technology and obviously will easily claim a part in the regularly changing creative industry.

767 thoughts on “The Power of Streaming in the Creative Industry

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